BMW:
40 years of 3 Series

Since its launch in 1975, the BMW 3 Series has typified the Ultimate Driving Machine. To mark its 40th anniversary, this campaign spanned press, outdoor, digital, DM, retail and TV, celebrating every innovative milestone of this iconic marque, right up to the very latest model.

Creative Team: Ben Edwards & Raymond Chan & Simon Cenamor
CCO: Al Young