iPhone 11:
Product launch film

In previous years, these product launch films were as slick as you’d expect from Apple, but could come across a little dry perhaps? This one bucked the trend, and I like to think helped give a bit more creative license to those that followed. Plus it was another chance to work with Kim Gehrig (I’m not getting commission off her, honest) and the editing genius that is Tom Lindsay.

Creative Team: Matt Lawrence & Simon Cenamor
CDs: Alan Buchanan & Brooks Jackson
GCDs: Sam Oliver & Carl Broadhurst