iPhone brand campaign:
Relax, it’s iPhone.

It sounds bonkers, but ‘Relax…’ was actually iPhone’s first consistent brand campaign in years. These are the spots that kicked it off and set the tone. Directed by Kim Gehrig, as brilliant as ever.

Creative Team: Raymond Chan & Simon Cenamor
CDs: Alan Buchanan & Brooks Jackson
GCDs: Sam Oliver & Carl Broadhurst